This is Ground: Los Angeles is a leather goods startup based in DTLA. They make tech accessories for modern creatives and engage with the local industry through branded events, panel discussions, and collaborative pop-up spaces. I interviewed several TIG employees for staff profiles, wrote product descriptions and product profiles, and helped them tell their brand story on Medium.com.

Sample:

Tech Dopp Kit Product Description

A zip-up organizer with a designated home for each of your tech accessories. With room on both sides to strap down your cords, adapters, headphones, and other necessities, the Tech Dopp Kit uses space wisely for prime portability. Avoid losing smaller items with its centrally-located internal zipped pouch. Available in grande, regular or mini sizes, its inspiration is half bento box, half traditional dopp kit—a 20th century-style travel bag with neatly arranged compartments for the modern pro’s tools. Depending on your needs for the day, the Tech Dopp Kit can be outfitted with a diverse scope of tech accessories for both convenient access and security on the go.

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